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Friday 30 May 2014

Google Logo Kerning

How closely have you observed the Google logo? If not then we have got something to tell you. Google for the first time had an amendment made in the existing logo. The change is so minute that it cannot be noticed at a conscious level.

The kerning has taken place!

A designer spotted the lazy kerning issue in Google logo. The ‘l’ and the ‘e’ were not found aligned at the bottom and to correct this, logo had to suffer a very slight tweak. Letters in the logo were adjusted so keenly that the correction did not appear as a transformation, but somehow this tweak certainly made a huge difference to perfection! Proper spacing can really make a difference on how clean and finished does your lettering look and this requires perfection to make up to the acceptable level.

Thursday 29 May 2014

Excited for Indian Digital Media Awards 2014

Hey Friends! Being from digital industry, I am super excited for Indian Digital Media Awards 2014.  Glamour world really fascinates, isn’t it? Print & electronic media industry is very much flourished in India and they have big award functions every year. Brand ambassadors, celebrities and biggies are highlighting part of these events. This time Digital Media is all set to rock the event.


IDMA 2014 is an exchange4media group initiative and Digital Marketing Training Institute (DMTI) is the co-partner in it. Apart from excitement for the event and meeting with veterans of the industry, I am eagerly waiting to know the results, if in case my agency stands a chance to win in any category. Wish me luck buddies!